Buying guides

Electric Scooter Report 2026: what our customers buy

Which e-scooters our customers buy, what they cost and which parts wear out first – and what that means for your purchase.

  • Published
  • Fact-checked by Wheelyshop editorial team
  • 4 min read
Couple on a seaside bench next to a red and black electric scooter – Electric Scooter Report 2026

We went through a year of sales at Wheelyshop to see which electric scooters our customers actually choose – and what breaks afterwards. Here is what we found, and what it means if you are thinking about buying one.

Which electric scooter do our customers buy most?

Our best-selling electric scooter over the last twelve months was the KuKirin G2, ahead of the Ninebot Max G3 and the NAVEE NT5 Ultra X. Most people pick a mid-range model: about half of the e-scooters we sold cost 5,000–10,000 SEK, roughly €450–900. Tyres and brakes are the parts replaced most often, and most purchases happen between May and August.

Top 5 – the best-selling models

The list is based on units sold in the twelve months to 15 October 2026. Variants of the same model are counted separately.

  1. KuKirin G2 – read our guide to the KuKirin range.
  2. Ninebot Max G3 by Segway.
  3. NAVEE NT5 Ultra X – see our NAVEE review.
  4. Wheely T1 Pro – Wheely is our own brand, so it gets extra visibility in our shop.
  5. Nanrobot H1.

What does an electric scooter cost in practice?

The mid-range wins. About half of the e-scooters we sold were priced at 5,000–10,000 SEK (roughly €450–900), and only a small share cost more than 25,000 SEK (about €2,200). In that range you usually get a battery that covers a normal commute, better brakes and tyres that cope with real roads.

A common mistake is to compare peak power and claimed range. Look at rated power, battery capacity in Wh, weight and tyre type instead. Our guide how many watts an electric scooter needs explains the numbers.

Tyres and brakes wear out first

Spare-part orders show what really takes a beating. Tyres and inner tubes, along with brake parts (pads, discs and levers) top the list, followed by throttles, displays and mudguards. Chargers, batteries and controllers are replaced far less often.

Tip before you buy: choose a model with easy access to tyres and brake pads. Popular models usually have the best parts supply.

Summer is peak season – but winter can be smarter

Most purchases happen between May and August, with July as the busiest month and February the quietest. Buy in winter or early spring and you have time to get to know your scooter before the season starts. Riding all year? Read riding an electric scooter in winter. For a battery that lasts, see how to charge it properly.

Locks and helmets are the usual add-ons

Locks and helmets are our best-selling accessories, and a smart combination lock was the single most popular one. There is no EU-wide e-scooter law: speed limits, helmet rules and insurance requirements depend on the country, as Your Europe explains. Our overview of electric scooter laws in Europe covers each country. Need a helmet? Browse our helmets.

How we produced the figures

  • Sales: aggregated statistics from our shop platform, twelve months to 15 October 2026, units sold after returns.
  • Price ranges: approximate regular price including VAT per model sold, in Swedish kronor. Discounts are not deducted. Euro amounts use the ECB rate of 15 October 2026 and are rounded.
  • Season: full calendar months, November 2025–September 2026.

All data is anonymous and aggregated. No personal data or individual orders are included. The figures reflect our customers, not the whole market, and our own brand Wheely naturally gets more visibility with us than in other shops.

You are welcome to quote the results with a link to this page: Source: Wheelyshop, Electric Scooter Report 2026 (sales data for the 12 months to 15 October 2026). Media enquiries: info@wheelyshop.com.

Frequently asked questions

What is the best-selling electric scooter in 2026?

At Wheelyshop, the KuKirin G2 was the best-selling electric scooter in the twelve months to 15 October 2026, followed by the Ninebot Max G3 and the NAVEE NT5 Ultra X. The ranking is based on units sold and reflects our customers, not the whole market.

How much does an electric scooter cost on average?

About half of the e-scooters we sold cost 5,000–10,000 SEK, roughly €450–900. Only a small share cost more than about €2,200. In the mid-range you typically get enough range for commuting, decent brakes and road-ready tyres.

Which parts break most often on an electric scooter?

Tyres and inner tubes, plus brake parts such as pads, discs and levers, are the spare parts ordered most often. Throttles, displays and mudguards come next. Most of them are wear parts you can replace yourself.

When do most people buy an electric scooter?

Between May and August, with July as the peak month. February is the quietest. Buying earlier gives you time to get to know your scooter before the season.

Is the report data anonymous?

Yes. The report is based only on aggregated statistics. No personal data or individual orders are included, and we publish rankings and approximate ranges instead of sales figures.

Sources

  1. Sales statistics, 12 months to 15 October 2026 (aggregated, anonymous) (Wheelyshop (Shopify Analytics), 2026-10-15)
  2. Road rules and safety (Your Europe – European Union, undated (accessed 2026-10-15))
  3. Euro foreign exchange reference rates, 15 October 2026 (European Central Bank, 2026-10-15)

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