Cookie Policy

1. What are cookies?

The website https://www.wheelyshop.com (the “Website”) uses cookies and similar technologies to function properly, improve the user experience, measure how it is used and show relevant marketing.

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device and remember certain information about your choices or previous visits.

Cookies do not store sensitive information such as passwords or payment card details.

2. Applicable legislation

The use of cookies on the Website is governed by:

• Regulation (EU) 2016/679 (GDPR)
• Directive 2002/58/EC (ePrivacy Directive)
• The national laws implementing the ePrivacy Directive in the EU member states, together with the guidance of the competent supervisory authorities

Non-essential cookies are only set after you have given freely given, specific, informed and unambiguous consent.

3. Data controller

Data controller:
VIKADI AB
Company registration number: 559297-7796
VAT number: SE559297779601
Address: Lodjursstråket 1, 417 51 Gothenburg, Sweden
Email: info@wheelyshop.com

4. Types of cookies used

4.1 Necessary cookies

These cookies are required for the Website to work and do not require consent.

Examples:

• The shopping cart
• Checkout
• Security and fraud prevention
• Login and session
• Remembering your cookie choices

4.2 Preference cookies

These cookies allow the Website to remember choices such as language, country or display settings.

They may require consent where applicable.

4.3 Statistics cookies

These cookies help us understand how visitors use the Website so that we can improve performance and the user experience.

Tools used:

• Google Analytics
• Shopify Analytics

Legal basis: consent (Art. 6(1)(a) GDPR)

We use features such as IP anonymisation where possible.

4.4 Marketing cookies

These cookies are used to show relevant marketing and measure how ads perform.

Tools used:

• Meta Pixel (Facebook/Instagram)
• Google Ads conversion tracking
• TikTok conversion tracking (server-side via Shopify)
• OpenAI Ads

Legal basis: consent (Art. 6(1)(a) GDPR and the ePrivacy Directive)

These cookies may involve profiling, segmentation and the transfer of data outside the EU/EEA.

5. List of cookies

Below is an overview of cookies that may be used on the Website. The complete and up-to-date list, with the lifetime of each cookie, is always available in the Cookie settings panel.

Cookie	Provider	Purpose	Lifetime
_ga	Google Analytics	Distinguishes visitors in the statistics	Up to 2 years, may be renewed
_gid	Google Analytics	Distinguishes visitors	24 hours
_fbp	Meta	Ad measurement	90 days
_gcl_au	Google Ads	Conversion tracking	90 days
wf_oai_oppref	OpenAI	Ad reference for conversion tracking	30 days
_shopify_y	Shopify	Statistics and session tracking	12 months
_shopify_s	Shopify	Session tracking	30 minutes
cart	Shopify	Links you to your shopping cart	14 days
_shopify_essential	Shopify	Session, checkout and protection against tampering	12 months
wf_consent	Wheelyshop	Saves your cookie choices	12 months

Note: which cookies are actually set depends on how you use the Website and which choices you have made.

6. Third-party cookies

The Website uses third-party services that may set cookies from their own domains.

These include:

• Google LLC
• Meta Platforms Inc.
• TikTok Technology Limited
• OpenAI
• Shopify Inc.
• Stripe (payment infrastructure)

Each third party processes personal data in accordance with its own privacy policy.

7. Transfers to third countries

Some providers may process data outside the EU/EEA, in particular in the United States.

In such cases:

• the European Commission’s Standard Contractual Clauses (SCCs) are applied
• supplementary safeguards are implemented
• transfer impact assessments are carried out

8. Consent management

The Website uses a consent tool built into the Website that:

• blocks non-essential cookies until consent has been given
• lets you accept, reject or customise cookie categories, with “Reject all” as visible as “Accept all”
• lets you withdraw or change your consent at any time

You can open Cookie settings at any time via the link at the bottom of the Website. Your choice is recorded (time, policy version and selected categories) as proof of consent, without your IP address.

Withdrawing consent is as easy as giving it.

9. Lifetime

Cookies may be stored for different lengths of time depending on their type:

• session cookies are deleted when you close your browser
• persistent cookies are stored for the period stated for each cookie

10. Age limit

Consent to cookies may only be given by persons who have reached the age required by applicable law. Depending on the EU member state, the age limit for consenting to information society services is between 13 and 16.

Where required, consent must be given by a parent or legal guardian.

11. Browser settings

You can allow, block or delete cookies in your browser settings.

Please note that the Website may not work as well if certain cookies are disabled.

12. Changes to this policy

We may update this cookie policy in the event of changes to legislation, technology or our business.

Significant changes will be communicated where required.

13. Contact

Questions about this cookie policy:

info@wheelyshop.com

You also have the right to lodge a complaint with a data protection supervisory authority, for example in the country where you live, or with the Swedish Authority for Privacy Protection (IMY) (www.imy.se).

OpenAI Ads

With your consent to marketing and analytics, we use OpenAI Ads to measure page views, checkout starts and purchases. The pixel sends the event type, a random event ID, timestamp, store domain and, for checkouts and purchases, amount and currency to OpenAI. An ad-click identifier is included when available. The network connection also makes technical connection information, such as the IP address, available to the recipient. You can withdraw consent through Cookie settings.

The ad-click cookie wf_oai_oppref expires after 30 days. The local entry wf_oai_purchase_* prevents duplicate purchase reporting and contains an order reference in its key, a random ID, timestamp and delivery status. This localStorage entry has no automatic expiry and can remain until website data is cleared. These local periods do not describe OpenAI server retention.

More information about OpenAI processing and your rights

Cookies and other local storage

A cookie's lifetime in your browser is not the same as the retention period for information held by us or a service provider. Periods vary between cookies and processing activities. Deleting a cookie therefore does not automatically delete information already collected by a service. You can change your cookie choices and contact us to request information about, or deletion of, your personal data.

Google Consent Mode

Google Consent Mode can send limited measurement signals even when analytics or advertising storage consent is denied. Denying cookies does not therefore necessarily stop every network request to Google. Such signals can include consent status and technical or event information. They are distinct from cookies stored on your device.