Cookie Policy

1. What is a cookie?

The website https://www.wheelyshop.fr (hereinafter the “Website”) uses cookies and similar technologies to ensure the proper functioning of the site, improve the browsing experience, and perform statistical analysis and advertising activities.

Cookies are small text files stored in the user's browser when they visit a website. They allow the user's device to be recognized and certain information about their browsing to be remembered.

Cookies do not directly store sensitive information such as passwords or bank details.

2. Applicable legal framework

Cookies and similar technologies on this French website are governed by the GDPR, Directive 2002/58/EC and Article 82 of amended French Law No. 78-17 of 6 January 1978 (Informatique et Libertés), together with applicable CNIL guidance. Technologies requiring consent need your prior, freely given, specific, informed and unambiguous agreement. Exemptions apply under the law to technologies strictly necessary for a service you request or used solely to transmit or facilitate an electronic communication.

3. Data Controller

Controller:
VIKADI AB
Commercial Register: 559297-7796
Intra-community VAT: SE559297779601
Address: Lodjursstråket 1, 417 51 Göteborg, Sweden
Email: info@wheelyshop.fr

4. Types of cookies used

4.1 By purpose

a) Technical (necessary) cookies
Enable the basic functioning of the Website:

• Cart management
• Order process
• Security
• Consent management
• Session authentication

No prior consent is required for these cookies.

b) Preference cookies
Allow remembering settings such as:

• Language
• Region
• Display preferences

Consent is required if these cookies are not strictly necessary.

c) Analytical cookies
Allow measuring and analyzing user behavior to improve the service.

Tools used:

• Google Analytics (IP anonymization enabled)
• Shopify Analytics

These cookies may involve international data transfers and are only installed after consent.

d) Advertising and behavioral cookies
Allow displaying personalized advertisements based on browsing habits.

Tools used:

• Meta Pixel
• Google Ads conversion tracking
• TikTok Pixel
• Klaviyo

These cookies can:

• Create automated profiles for advertising purposes
• Segment users according to behavior
• Measure conversions
• Involve international data transfers

These cookies never make automated decisions with significant legal effects for the user. Installation only after consent.

5. Third-party cookies

The Website uses third-party services that may install cookies from their own domains, including:

• Google LLC
• Meta Platforms Inc.
• TikTok Technology Ltd.
• Shopify Inc.
• Payments via Stripe
• Bizum

The processing of data by these third parties is governed by their own privacy policies.

6. International data transfers

Some providers may be located outside the European Economic Area, particularly in the United States.

In this case:

• Application of Standard Contractual Clauses (SCC) approved by the European Commission
• Implementation of additional safeguards compliant with the GDPR
• Assessment of the protection level of the recipient country

7. Consent management and withdrawal

The Website uses the consent management platform Pandectes GDPR, which:

• Blocks non-essential cookies until user consent is given
• Allows accepting, refusing, or configuring cookie categories
• Allows modifying or withdrawing consent at any time

The user can access the cookie settings panel via the permanent link on the Website. Withdrawing consent is as simple as giving it.

8. Cookie duration

• Session cookies: deleted when the browser is closed
• Persistent cookies: their lifetime depends on the cookie and its settings

9. Consent of minors

In France, where processing relies on consent for an information society service offered directly to a child, the child can consent independently from age 15. Under 15, consent must be given jointly by the child and the holder of parental responsibility under the conditions set by law.

10. Browser settings

The user can allow, block, or delete cookies via their browser settings. Disabling certain cookies may affect the proper functioning of the Website.

11. Modifications

Wheelyshop may modify this Cookie Policy to adapt to regulatory or technical changes.

Microsoft Clarity (analytics)

If you consent to analytics, we use Microsoft Clarity, provided by Microsoft, to understand how you use and interact with the Website through behavioral metrics, heatmaps and session replays. Clarity processes pseudonymous session and interaction data, such as clicks, scrolling, pointer movements and technical information about how pages are displayed. We use this data for analytics and to improve the Website’s functionality and user experience. Clarity is activated only after you consent to analytics. You can change or withdraw your consent at any time via Cookie Settings. Microsoft states that playback data for session recordings is retained for 30 days, while click and heatmap data is retained for 9 months. If a session is labeled or favorited in Clarity, it is retained for 9 months. Microsoft has access to the data processed; learn more in the Microsoft Privacy Statement.

OpenAI Ads

With your consent to marketing and analytics, we use OpenAI Ads to measure page views, checkout starts and purchases. The pixel sends the event type, a random event ID, timestamp, store domain and, for checkouts and purchases, amount and currency to OpenAI. An ad-click identifier is included when available. The network connection also makes technical connection information, such as the IP address, available to the recipient. You can withdraw consent through Cookie Settings.

The ad-click cookie wf_oai_oppref expires after 30 days. The local entry wf_oai_purchase_* prevents duplicate purchase reporting and contains an order reference in its key, a random ID, timestamp and delivery status. This localStorage entry has no automatic expiry and can remain until website data is cleared. These local periods do not describe OpenAI server retention.

More information about OpenAI processing and your rights

Cookies and other local storage

A cookie's lifetime in your browser is not the same as the retention period for information held by us or a service provider. Periods vary between cookies and processing activities. Deleting a cookie therefore does not automatically delete information already collected by a service. You can change your cookie choices and contact us to request information about, or deletion of, your personal data.

Google Consent Mode

Google Consent Mode can send limited measurement signals even when analytics or advertising storage consent is denied. Denying cookies does not therefore necessarily stop every network request to Google. Such signals can include consent status and technical or event information. They are distinct from cookies stored on your device.