Cookie Policy
Last updated: 9 September 2026
1. What Are Cookies?
The website https://www.wheelyshop.com ("Website") uses cookies and similar technologies to ensure proper functionality, improve user experience, perform analytics, and deliver personalized advertising.
Cookies are small text files stored on your device when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.
Cookies do not directly store sensitive information such as passwords or payment details.
2. Applicable Legislation
The use of cookies on this Website is governed by:
- Regulation (EU) 2016/679 (GDPR)
- ePrivacy Directive (2002/58/EC)
- Applicable national implementations within EU Member States
Non-essential cookies are only installed after obtaining the user's prior, explicit, informed, and freely given consent.
3. Data Controller
Data Controller:
VIKADI AB
Company registration number: 559297-7796
VAT number: SE559297779601
Address: Lodjursstråket 1, 417 51 Gothenburg, Sweden
Email: info@wheelyshop.com
4. Types of Cookies Used
4.1 Strictly Necessary Cookies
These cookies are essential for the basic functioning of the Website and do not require consent.
Examples include:
- Cart functionality
- Checkout process
- Security and fraud prevention
- Session authentication
- Consent management
4.2 Preference Cookies
These cookies allow the Website to remember user preferences such as language, region, or display settings.
These cookies may require consent where applicable.
4.3 Analytics Cookies
These cookies help us understand how users interact with the Website in order to improve performance and user experience.
Tools used include:
- Google Analytics
- Shopify Analytics
Legal basis: Consent (Art. 6(1)(a) GDPR)
We use features such as IP anonymization where applicable.
4.4 Marketing and Advertising Cookies
These cookies are used to deliver personalized advertising and measure campaign performance.
Tools used include:
- Meta Pixel (Facebook/Instagram)
- Google Ads Conversion Tracking
- TikTok conversion tracking (server-side via Shopify)
Legal basis: Consent (Art. 6(1)(a) GDPR + ePrivacy Directive)
These cookies may involve profiling, segmentation, and international data transfers.
5. Cookie List
Below is a non-exhaustive overview of cookies that may be used on this Website:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for analytics | Up to 400 days; may be renewed |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _fbp | Meta | Tracks visits for advertising | 90 days |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| _shopify_y | Shopify | Analytics and session tracking | 12 months |
| _shopify_s | Shopify | Session tracking | 30 minutes |
| cart | Shopify | Stores cart data | Session |
| checkout_token | Shopify | Checkout process | Session |
Note: The exact cookies may vary depending on user interaction and consent preferences.
6. Third-Party Cookies
The Website uses third-party services that may set cookies from their own domains.
These include:
- Google LLC
- Meta Platforms Inc.
- TikTok Technology Limited
- Shopify Inc.
- Stripe (payment infrastructure)
Each third party processes personal data in accordance with its own privacy policy.
7. International Data Transfers
Some cookie providers may process data outside the European Economic Area (EEA), particularly in the United States.
In such cases:
- Standard Contractual Clauses (SCCs) are applied
- Additional safeguards are implemented
- Transfer impact assessments are conducted
8. Consent Management
The Website uses a consent management tool built into the Website itself, which:
- Blocks non-essential cookies until consent is given
- Allows users to accept, reject, or customize cookie categories
- Enables users to withdraw or modify consent at any time
You can access your Cookie Settings at any time via the link available in the footer of the Website.
Withdrawing consent is as easy as giving it.
9. Cookie Duration
Cookies may be stored for different periods depending on their type:
- Session cookies: deleted when you close your browser
- Persistent cookies: their lifetime depends on the cookie and its settings
10. Minimum Age
Consent to cookies may only be given by individuals who meet the minimum age required under applicable national laws within the EU.
Where required, consent must be provided by a legal guardian.
11. Browser Settings
You can allow, block, or delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of the Website.
12. Changes to This Policy
We may update this Cookie Policy to reflect legal, technical, or operational changes.
Significant changes will be communicated where required.
13. Contact
For questions regarding this Cookie Policy:
Microsoft Clarity (analytics)
If you consent to analytics, we use Microsoft Clarity, provided by Microsoft, to understand how you use and interact with the Website through behavioral metrics, heatmaps and session replays. Clarity processes pseudonymous session and interaction data, such as clicks, scrolling, pointer movements and technical information about how pages are displayed. We use this data for analytics and to improve the Website’s functionality and user experience. Clarity is activated only after you consent to analytics. You can change or withdraw your consent at any time via Cookie Settings. Microsoft states that playback data for session recordings is retained for 30 days, while click and heatmap data is retained for 9 months. If a session is labeled or favorited in Clarity, it is retained for 9 months. Microsoft has access to the data processed; learn more in the Microsoft Privacy Statement.
OpenAI Ads
With your consent to marketing and analytics, we use OpenAI Ads to measure page views, checkout starts and purchases. The pixel sends the event type, a random event ID, timestamp, store domain and, for checkouts and purchases, amount and currency to OpenAI. An ad-click identifier is included when available. The network connection also makes technical connection information, such as the IP address, available to the recipient. You can withdraw consent through Cookie Settings.
The ad-click cookie wf_oai_oppref expires after 30 days. The local entry wf_oai_purchase_* prevents duplicate purchase reporting and contains an order reference in its key, a random ID, timestamp and delivery status. This localStorage entry has no automatic expiry and can remain until website data is cleared. These local periods do not describe OpenAI server retention.
More information about OpenAI processing and your rights
Cookies and other local storage
A cookie's lifetime in your browser is not the same as the retention period for information held by us or a service provider. Periods vary between cookies and processing activities. Deleting a cookie therefore does not automatically delete information already collected by a service. You can change your cookie choices and contact us to request information about, or deletion of, your personal data.
Google Consent Mode
Google Consent Mode can send limited measurement signals even when analytics or advertising storage consent is denied. Denying cookies does not therefore necessarily stop every network request to Google. Such signals can include consent status and technical or event information. They are distinct from cookies stored on your device.