Cookie Policy
1. What Are Cookies?
The website https://www.wheelyshop.com(“Website”) uses cookies and similar technologies to ensure proper functionality, improve user experience, perform analytics, and deliver personalized advertising.
Cookies are small text files stored on your device when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.
Cookies do not directly store sensitive information such as passwords or payment details.
2. Applicable Legislation
The use of cookies on this Website is governed by:
- Regulation (EU) 2016/679 (GDPR)
- ePrivacy Directive (2002/58/EC)
- Applicable national implementations within EU Member States
Non-essential cookies are only installed after obtaining the user’s prior, explicit, informed and freely given consent.
3. Data Controller
Data Controller:
VIKADI AB
Company registration number: 559297-7796
VAT number: SE559297779601
Address: Lodjursstråket 1, 417 51 Gothenburg, Sweden
Email: info@wheelyshop.com
4. Types of Cookies Used
4.1 Strictly Necessary Cookies
These cookies are essential for the basic functioning of the Website and do not require consent.
Examples include:
- Cart functionality
- Checkout process
- Security and fraud prevention
- Session authentication
- Consent management
4.2 Preference Cookies
These cookies allow the Website to remember user preferences such as language, region, or display settings.
These cookies may require consent where applicable.
4.3 Analytics Cookies
These cookies help us understand how users interact with the Website in order to improve performance and user experience.
Tools used include:
- Google Analytics
- Shopify Analytics
Legal basis: Consent (Art. 6(1)(a) GDPR)
We use features such as IP anonymization where applicable.
4.4 Marketing and Advertising Cookies
These cookies are used to deliver personalized advertising and measure performance.
Tools used include:
- Meta Pixel (Facebook/Instagram)
- Google Ads Conversion Tracking
- TikTok Pixel
- Klaviyo
Legal basis: Consent (Art. 6(1)(a) GDPR + ePrivacy Directive)
These cookies may involve profiling, segmentation and international data transfers.
5. Cookie List
Below is a non-exhaustive overview of cookies that may be used on this Website:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for analytics | 24 months |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _fbp | Meta | Tracks visits for advertising | 90 days |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| _ttp | TikTok | Ad performance tracking | 13 months |
| _shopify_y | Shopify | Analytics and session tracking | 12 months |
| _shopify_s | Shopify | Session tracking | 30 minutes |
| cart | Shopify | Stores cart data | Session |
| checkout_token | Shopify | Checkout process | Session |
| klaviyo_id | Klaviyo | Email tracking & personalization | 24 months |
Note: The exact cookies may vary depending on user interaction and consent preferences.
6. Third-Party Cookies
The Website uses third-party services that may set cookies from their own domains.
These include:
- Google LLC
- Meta Platforms Inc.
- TikTok Technology Limited
- Shopify Inc.
- Stripe (payment infrastructure)
- Klaviyo
Each third party processes personal data in accordance with its own privacy policy.
7. International Data Transfers
Some cookie providers may process data outside the European Economic Area (EEA), particularly in the United States.
In such cases:
- Standard Contractual Clauses (SCCs) are applied
- Additional safeguards are implemented
- Transfer impact assessments are conducted
8. Consent Management
The Website uses a Consent Management Platform (CMP), such as Pandectes GDPR, which:
- Blocks non-essential cookies until consent is given
- Allows users to accept, reject, or customize cookie categories
- Enables users to withdraw or modify consent at any time
You can access your Cookie Settings at any time via the link available in the footer of the Website.
Withdrawing consent is as easy as giving it.
9. Cookie Duration
Cookies may be stored for different periods depending on their type:
- Session cookies: deleted when you close your browser
- Persistent cookies: stored for up to 24 months
10. Minimum Age
Consent to cookies may only be given by individuals who meet the minimum age required under applicable national laws within the EU.
Where required, consent must be provided by a legal guardian.
11. Browser Settings
You can allow, block, or delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of the Website.
12. Changes to This Policy
We may update this Cookie Policy to reflect legal, technical, or operational changes.
Significant changes will be communicated where required.
13. Contact
For questions regarding this Cookie Policy: